Transforming big data into smart data

Data and reporting
White Papers 17 Jan 2018

More data has been created in the past two years than in the entire history of the world.

By 2020, about 1.7 megabytes per second of new information will be created for every human being on the planet using 50 billion connected devices. By then, our accumulated digital universe of data will have grown to 44 trillion gigabytes.

Big Data is everywhere. Today, Google receives 40,000 search queries every second; Facebook users send 31.25 million messages and view 2.77 million videos every minute. Yet less than 0.5% of all data is ever analysed – let alone interpreted and the findings used to improve a product or service.