From mobile to Marvin

White Papers 18 Jan 2018

Why Artificial Intelligence is the next business travel digital mega trend.

Mobile was the last ‘big thing’ in business travel. 60% of travel searches start on a mobile device whilst the smartphone is the number one travel accessory for 76% of all travellers.

However, a new phenomenon has permeated into the travel sector, initially with leisure travel but inevitably into business travel too. Artificial Intelligence (AI) is driving the journey onwards from mobile to the chatbots, epitomised by Marvin the Robot from Hitch Hikers Guide, and Sam, FCM’s chat bot.